BACKEND

โ˜๏ธ Salesforce

Building Salesforce solutions that integrate smoothly with your business

โฑ๏ธ 3+ Years
๐Ÿ“ฆ 8+ Projects
โœ“ Available for new projects
Experience at: AZX Sportโ€ข ActivePrime

๐ŸŽฏ What I Offer

Custom Salesforce Development

Build custom functionality with Apex, Lightning, and Visualforce.

Deliverables
  • Apex classes and triggers
  • Lightning Web Components
  • Visualforce pages
  • Custom objects and fields
  • Workflow and process automation

Salesforce Integration

Connect Salesforce with ERP, marketing, and other business systems.

Deliverables
  • REST/SOAP API integration
  • ERP system integration (SAP, Rootstock, NetSuite)
  • Marketing automation integration
  • Real-time and batch sync
  • Error handling and monitoring

Salesforce Optimization

Improve performance and efficiency of existing Salesforce implementations.

Deliverables
  • Governor limits optimization
  • Query performance tuning
  • Bulk operation handling
  • Code review and refactoring
  • Best practices implementation

๐Ÿ”ง Technical Deep Dive

Salesforce Integration Challenges

Integrating Salesforce with external systems is tricky because of:

  • Governor limits restricting API calls and processing
  • Data synchronization across systems with different models
  • Error handling when external systems fail
  • Bulk operations that need efficient batching

My approach handles these systematically:

 1
 2
 3
 4
 5
 6
 7
 8
 9
10
11
12
13
14
15
16
17
18
19
20
21
public class ERPIntegration {
    @future(callout=true)
    public static void syncOrders(Set<Id> orderIds) {
        List<Order> orders = [
            SELECT Id, OrderNumber, TotalAmount, Status
            FROM Order
            WHERE Id IN :orderIds
        ];
        
        // Batch to respect API limits
        for (List<Order> batch : splitIntoBatches(orders, 100)) {
            try {
                ERPService.sendOrders(batch);
                logSuccess(batch);
            } catch (CalloutException e) {
                logError(batch, e);
                scheduleRetry(batch);
            }
        }
    }
}

When to Customize Salesforce

Build custom when:

  • Standard features don’t fit your process
  • Complex business logic needed
  • Integration with external systems required
  • Performance optimization needed

Use declarative tools when:

  • Simple automation (Flow, Process Builder)
  • Standard objects meet requirements
  • Non-technical admins will maintain it

๐Ÿ“‹ Details & Resources

Salesforce Development Expertise

My Salesforce experience spans custom development and complex integrations:

Apex Development

 1
 2
 3
 4
 5
 6
 7
 8
 9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
public class OrderTriggerHandler {
    public static void beforeInsert(List<Order> orders) {
        // Validate and enrich orders
        Set<Id> accountIds = new Set<Id>();
        for (Order ord : orders) {
            accountIds.add(ord.AccountId);
        }
        
        // Bulk query to avoid governor limits
        Map<Id, Account> accounts = new Map<Id, Account>(
            [SELECT Id, Credit_Limit__c, Outstanding_Balance__c
             FROM Account WHERE Id IN :accountIds]
        );
        
        for (Order ord : orders) {
            Account acc = accounts.get(ord.AccountId);
            if (ord.TotalAmount > acc.Credit_Limit__c - acc.Outstanding_Balance__c) {
                ord.addError('Order exceeds available credit');
            }
        }
    }
    
    public static void afterInsert(List<Order> orders) {
        // Queue external sync
        Set<Id> orderIds = new Map<Id, Order>(orders).keySet();
        ERPIntegration.syncOrders(orderIds);
    }
}

Lightning Web Components

 1
 2
 3
 4
 5
 6
 7
 8
 9
10
11
12
13
14
15
16
17
18
19
20
// orderSummary.js
import { LightningElement, api, wire } from 'lwc';
import getOrderDetails from '@salesforce/apex/OrderController.getOrderDetails';

export default class OrderSummary extends LightningElement {
    @api recordId;
    order;
    error;
    
    @wire(getOrderDetails, { orderId: '$recordId' })
    wiredOrder({ error, data }) {
        if (data) {
            this.order = data;
            this.error = undefined;
        } else if (error) {
            this.error = error;
            this.order = undefined;
        }
    }
}

Integration Patterns I Use

PatternUse CaseImplementation
Real-time SyncImmediate updates neededApex callouts, Platform Events
Batch SyncLarge data volumesScheduled Apex, Batch Apex
Event-DrivenLoose couplingPlatform Events, Change Data Capture
MiddlewareComplex transformationsExternal services (Python/Java)
HybridBest of both worldsReal-time for critical, batch for bulk

Salesforce Best Practices

Governor Limits Handling

 1
 2
 3
 4
 5
 6
 7
 8
 9
10
11
12
13
// Bad: Query in loop
for (Account acc : accounts) {
    List<Contact> contacts = [SELECT Id FROM Contact WHERE AccountId = :acc.Id];
}

// Good: Bulk query
Map<Id, List<Contact>> contactsByAccount = new Map<Id, List<Contact>>();
for (Contact c : [SELECT Id, AccountId FROM Contact WHERE AccountId IN :accountIds]) {
    if (!contactsByAccount.containsKey(c.AccountId)) {
        contactsByAccount.put(c.AccountId, new List<Contact>());
    }
    contactsByAccount.get(c.AccountId).add(c);
}

Error Handling for Integrations

 1
 2
 3
 4
 5
 6
 7
 8
 9
10
11
12
13
14
15
16
17
public class IntegrationLogger {
    public static void logError(String operation, Exception e, Object payload) {
        Integration_Log__c log = new Integration_Log__c(
            Operation__c = operation,
            Status__c = 'Error',
            Error_Message__c = e.getMessage(),
            Payload__c = JSON.serialize(payload),
            Timestamp__c = DateTime.now()
        );
        insert log;
        
        // Alert on critical failures
        if (isCritical(operation)) {
            sendAlert(log);
        }
    }
}

Technologies I Integrate With Salesforce

  • ERPs: Rootstock, SAP, NetSuite, Oracle
  • Marketing: HubSpot, Marketo, Pardot
  • Communication: Twilio, SendGrid
  • Analytics: Tableau, Power BI
  • Middleware: MuleSoft, Dell Boomi, custom

Frequently Asked Questions

What is Salesforce development?

Salesforce development involves customizing the Salesforce platform: Apex code, Lightning components, integrations, Flows, and custom applications. It extends Salesforce beyond out-of-the-box functionality for specific business needs.

How much does Salesforce development cost?

Salesforce development typically costs $120-180 per hour. Custom development projects start around $15,000-30,000, while complex integrations and custom applications range from $50,000-200,000+. Salesforce licensing is separate.

Apex vs Flows, when should I use each?

Use Flows for: user-triggered automation, simple logic, admin-maintainable processes. Use Apex for: complex business logic, integrations, bulk processing, or when Flows hit limits. Many solutions combine both.

Can you integrate Salesforce with external systems?

Yes. I build integrations using: REST/SOAP APIs, Platform Events, Change Data Capture, and middleware (MuleSoft, custom). Common integrations include: ERP systems, marketing platforms, custom databases, and billing systems.

Do you work with Salesforce Lightning?

Yes. I build Lightning Web Components (LWC) for custom UI, customize Lightning pages, and migrate from Classic to Lightning. LWC is the modern standard for Salesforce frontend development.


Experience:

Case Studies:

Related Technologies: REST APIs, Java, Spring Boot, Python

๐Ÿ’ผ Real-World Results

Salesforce-Rootstock ERP Integration

AZX Sport
Challenge

Sync manufacturing data between Salesforce and Rootstock ERP with real-time inventory and order updates.

Solution

Built custom Apex middleware with REST/SOAP APIs, batch processing for bulk operations, and thorough error handling with retry logic.

Result

50% faster data sync, 30% operational efficiency gain, eliminated manual data entry errors.

Multi-CRM Integration Platform

ActivePrime
Challenge

Maintain integrations across Salesforce, Dynamics 365, Oracle, and custom CRMs with data quality assurance.

Solution

Developed Python and Apex-based integration services with validation, deduplication, and reconciliation reporting.

Result

Improved data reliability, reduced integration failures, automated quality checks.

โšก Why Work With Me

  • โœ“ Built Salesforce-ERP integration at AZX Sport
  • โœ“ Experience with both Apex and external integration languages (Python, Java)
  • โœ“ Governor limits expert, bulk operations done right
  • โœ“ Full-stack capability, can build middleware and backend services
  • โœ“ Focus on reliability, error handling, retry logic, monitoring

Let's Build Your Salesforce Solution

Within 24 hours