enterprise-web-performance-optimization@last-call-media:~/case-study
Digital Agency / Enterprise Web 6 months 2022

Enterprise Web Performance Optimization

@ Last Call Media — Senior Software Engineer

Transforming slow enterprise web applications into blazing-fast experiences through systematic performance optimization

70% Faster LCP
95+ Lighthouse Score
40% Better Conversion

$ cat PROBLEM.md

Slow Site Killing Business Metrics

The client's enterprise marketing site had accumulated years of technical debt. Pages took 8+ seconds to become interactive on mobile. Lighthouse scores were in the 30s. Google was penalizing the site in search rankings, and conversion rates were suffering. The codebase was a mix of legacy React patterns and unoptimized dependencies.

Key Challenges:

  • 🔴 Largest Contentful Paint (LCP) over 8 seconds on mobile
  • 🔴 JavaScript bundle size exceeding 2MB
  • 🔴 No image optimization — large PNGs served to all devices
  • 🔴 Server-side rendering not utilized effectively

$ cat SOLUTION.md

Systematic Performance Transformation

We implemented a comprehensive performance optimization strategy covering code, images, caching, and rendering, with continuous monitoring to prevent regression.

Technical Approach:

1
Bundle Analysis and Code Splitting

Analyzed bundle composition, identified unused code, and implemented route-based and component-level code splitting. Reduced initial JavaScript by 80%.

2
Image Optimization Pipeline

Implemented Next.js Image component with automatic format conversion (WebP/AVIF), responsive sizing, and blur placeholders for perceived performance.

3
Rendering Strategy Optimization

Moved to Incremental Static Regeneration (ISR) for marketing pages, Server Components for dynamic content, and proper client/server boundaries.

4
Third-Party Script Management

Audited and lazy-loaded third-party scripts (analytics, chat, marketing pixels) that were blocking main thread.

$ cat tech-stack.json

🚀 Core Technologies

Next.js 14

React framework with App Router

Why: Server Components, ISR, and built-in optimization features

React 18

UI library with concurrent features

Why: Suspense for loading states, concurrent rendering for responsiveness

TypeScript

Type-safe development

Why: Catch errors at build time, better refactoring confidence

🔧 Supporting Technologies

Vercel Contentful Cloudinary

☁️ Infrastructure

Vercel Edge Network Sentry SpeedCurve

$ cat ARCHITECTURE.md

The optimized architecture leverages Next.js features:

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User → Edge CDN → ISR Pages → Server Components → CMS
          ↓           ↓              ↓
      Static      Dynamic      Data Fetch
      Assets      Content      on Server
          ↓           ↓              ↓
      CloudFront  On-Demand    No Client
                 Revalidation  Waterfalls

System Components:

Static Marketing Pages

ISR with 1-hour revalidation for content freshness

Dynamic Components

Server Components fetching real-time data

Image Pipeline

Cloudinary for transformations, Next/Image for optimization

Analytics Layer

Lazy-loaded after page becomes interactive

$ man implementation-details

Bundle Optimization Strategy

The original 2MB bundle was analyzed and systematically reduced:

Analysis Process:

  1. @next/bundle-analyzer to visualize composition
  2. Identify duplicate dependencies (3 versions of lodash!)
  3. Find unused exports with tree-shaking analysis
  4. Map dependencies to routes for code splitting

Optimizations Applied:

  • Dynamic imports for heavy components (charts, editors)
  • Lodash per-method imports instead of full library
  • Removed moment.js in favor of date-fns
  • CSS modules instead of global CSS
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// Before: 400KB loaded on every page
import { Chart } from 'heavy-charting-library';

// After: Only loads when component is rendered
const Chart = dynamic(
  () => import('heavy-charting-library').then(m => m.Chart),
  { 
    loading: () => <ChartSkeleton />,
    ssr: false // Charts don't need SSR
  }
);

Image Optimization Pipeline

Images were the biggest performance problem:

Before:

  • 5MB hero images served to all devices
  • No format optimization (PNG/JPEG only)
  • No lazy loading below the fold

After:

  • Responsive images with srcset
  • Automatic WebP/AVIF conversion
  • Blur placeholder for perceived performance
  • Priority loading for above-the-fold
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// Optimized hero image
<Image
  src={heroImage}
  alt="Hero"
  width={1920}
  height={1080}
  priority // Preload for LCP
  placeholder="blur"
  blurDataURL={heroBlurData}
  sizes="100vw"
  quality={85}
/>

// Below-fold images lazy load automatically
<Image
  src={featureImage}
  alt="Feature"
  width={600}
  height={400}
  // No priority = lazy loaded
/>

Results: Average image payload reduced from 5MB to 300KB per page.

$ echo $RESULTS

70% Improvement in Core Web Vitals

70% Faster LCP From 8s to 2.4s on mobile
95+ Lighthouse Score Up from 32
40% Conversion Improvement Direct correlation with speed
-80% JavaScript Size From 2MB to 400KB initial load

Additional Outcomes:

  • Google rankings improved for key commercial terms
  • Bounce rate decreased by 25% on mobile
  • Development team has tools to prevent future regression

$ cat LESSONS_LEARNED.md

Bundle Analysis Before Optimization

We spent 2 days just analyzing the bundle. Found that 40% of JavaScript was unused code from abandoned features. Easy wins before touching architecture.

Third-Party Scripts are Silent Killers

Marketing had added 12 different tracking pixels over time. Moving them to lazy-load after interaction recovered 2 seconds of main thread time.

Performance Budgets Prevent Regression

We implemented CI checks that fail builds if bundle size or Lighthouse scores regress. Cultural change as important as technical fixes.

$ cat README.md

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