Enterprise Web Performance Optimization
@ Last Call Media — Senior Software Engineer
Transforming slow enterprise web applications into blazing-fast experiences through systematic performance optimization
$ cat PROBLEM.md
Slow Site Killing Business Metrics
The client's enterprise marketing site had accumulated years of technical debt. Pages took 8+ seconds to become interactive on mobile. Lighthouse scores were in the 30s. Google was penalizing the site in search rankings, and conversion rates were suffering. The codebase was a mix of legacy React patterns and unoptimized dependencies.
Key Challenges:
- Largest Contentful Paint (LCP) over 8 seconds on mobile
- JavaScript bundle size exceeding 2MB
- No image optimization — large PNGs served to all devices
- Server-side rendering not utilized effectively
$ cat SOLUTION.md
Systematic Performance Transformation
We implemented a comprehensive performance optimization strategy covering code, images, caching, and rendering, with continuous monitoring to prevent regression.
Technical Approach:
Bundle Analysis and Code Splitting
Analyzed bundle composition, identified unused code, and implemented route-based and component-level code splitting. Reduced initial JavaScript by 80%.
Image Optimization Pipeline
Implemented Next.js Image component with automatic format conversion (WebP/AVIF), responsive sizing, and blur placeholders for perceived performance.
Rendering Strategy Optimization
Moved to Incremental Static Regeneration (ISR) for marketing pages, Server Components for dynamic content, and proper client/server boundaries.
Third-Party Script Management
Audited and lazy-loaded third-party scripts (analytics, chat, marketing pixels) that were blocking main thread.
$ cat tech-stack.json
🚀 Core Technologies
Next.js 14
React framework with App Router
Why: Server Components, ISR, and built-in optimization features
React 18
UI library with concurrent features
Why: Suspense for loading states, concurrent rendering for responsiveness
TypeScript
Type-safe development
Why: Catch errors at build time, better refactoring confidence
🔧 Supporting Technologies
☁️ Infrastructure
$ cat ARCHITECTURE.md
The optimized architecture leverages Next.js features:
| |
System Components:
Static Marketing Pages
ISR with 1-hour revalidation for content freshness
Dynamic Components
Server Components fetching real-time data
Image Pipeline
Cloudinary for transformations, Next/Image for optimization
Analytics Layer
Lazy-loaded after page becomes interactive
$ man implementation-details
Bundle Optimization Strategy
The original 2MB bundle was analyzed and systematically reduced:
Analysis Process:
@next/bundle-analyzerto visualize composition- Identify duplicate dependencies (3 versions of lodash!)
- Find unused exports with tree-shaking analysis
- Map dependencies to routes for code splitting
Optimizations Applied:
- Dynamic imports for heavy components (charts, editors)
- Lodash per-method imports instead of full library
- Removed moment.js in favor of date-fns
- CSS modules instead of global CSS
| |
Image Optimization Pipeline
Images were the biggest performance problem:
Before:
- 5MB hero images served to all devices
- No format optimization (PNG/JPEG only)
- No lazy loading below the fold
After:
- Responsive images with srcset
- Automatic WebP/AVIF conversion
- Blur placeholder for perceived performance
- Priority loading for above-the-fold
| |
Results: Average image payload reduced from 5MB to 300KB per page.
$ echo $RESULTS
70% Improvement in Core Web Vitals
Additional Outcomes:
- Google rankings improved for key commercial terms
- Bounce rate decreased by 25% on mobile
- Development team has tools to prevent future regression
$ cat LESSONS_LEARNED.md
Bundle Analysis Before Optimization
We spent 2 days just analyzing the bundle. Found that 40% of JavaScript was unused code from abandoned features. Easy wins before touching architecture.
Third-Party Scripts are Silent Killers
Marketing had added 12 different tracking pixels over time. Moving them to lazy-load after interaction recovered 2 seconds of main thread time.
Performance Budgets Prevent Regression
We implemented CI checks that fail builds if bundle size or Lighthouse scores regress. Cultural change as important as technical fixes.
$ cat README.md
Related
Experience: Senior Engineer at Last Call Media
Technologies: Next.js, React, TypeScript, PostgreSQL, AWS
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