content-automation-platform@launch-potato:~/case-study
Media / Financial Publishing 12 months 2021-2022

Content Automation Platform

@ Launch Potato — Web Production Engineer

Transforming content operations with intelligent automation for a financial media company reaching millions monthly

300% Content Velocity
5M+ Monthly Readers
40% SEO Improvement

$ cat PROBLEM.md

Manual Content Operations Couldn't Scale

FinanceBuzz was publishing 100+ articles per month across multiple financial topics, but the content pipeline was largely manual. Writers, editors, and SEO specialists worked in disconnected tools, causing delays and inconsistencies. The legacy WordPress setup couldn't handle the traffic spikes during market news events.

Key Challenges:

  • 🔴 Content workflow scattered across Google Docs, WordPress, and email chains
  • 🔴 SEO optimization was an afterthought, requiring manual post-publish updates
  • 🔴 Peak traffic (market news events) regularly crashed the site
  • 🔴 No content analytics integration — writers couldn't see what performed

$ cat SOLUTION.md

Unified Django CMS with Automated Content Intelligence

We built a custom Django-based CMS with integrated content workflow, automated SEO optimization, and scalable architecture designed for traffic spikes.

Technical Approach:

1
Unified Editorial Workflow

Single platform for drafting, editing, SEO review, and publishing. Writers see their content performance directly in the authoring interface.

2
AI-Assisted SEO Optimization

Integrated tools that suggest headlines, meta descriptions, and internal linking opportunities based on content analysis and competitor research.

3
Traffic-Spike Architecture

Multi-layer caching with Varnish + Redis, static page generation for top articles, and CDN-first delivery for media assets.

4
Content Analytics Integration

Real-time dashboards showing article performance, allowing editors to double down on successful content strategies.

$ cat tech-stack.json

🚀 Core Technologies

Django

Core CMS and business logic

Why: Mature content management ecosystem, excellent ORM, admin customization

Wagtail CMS

Editorial interface and content modeling

Why: Modern Django-native CMS with excellent editor experience

Celery / Redis

Async task processing

Why: SEO analysis, image optimization, and external integrations without blocking

🔧 Supporting Technologies

PostgreSQL Elasticsearch Varnish

☁️ Infrastructure

AWS (EC2, RDS, ElastiCache) CloudFront CDN Docker / ECS

$ cat ARCHITECTURE.md

The platform uses a multi-tier caching architecture for traffic resilience:

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User → CloudFront → Varnish → Django → PostgreSQL
          ↓            ↓          ↓
       Static      Page      Celery Workers
       Assets      Cache     (SEO, Images)

System Components:

Wagtail Editorial Interface

Customized for financial content with compliance workflows

SEO Automation Service

Celery workers analyzing content and suggesting optimizations

Multi-Layer Cache

CloudFront → Varnish → Redis for different content types

Analytics Pipeline

Real-time ingestion of Google Analytics and internal metrics

$ man implementation-details

Building the Content Workflow Engine

The editorial workflow needed to handle multiple stakeholders with different permissions:

  • Writers: Create and edit drafts, see performance metrics
  • Editors: Review, approve, and schedule content
  • SEO Team: Add metadata, internal links, and optimization suggestions
  • Compliance: Review financial claims and disclosures

Implementation approach:

  1. State machine — Wagtail’s moderation system extended with custom states
  2. Role-based views — Each role sees relevant information and actions
  3. Audit trail — Every change tracked for compliance and rollback
  4. Notification system — Slack and email alerts for workflow transitions
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class ArticleWorkflow(WorkflowState):
    DRAFT = 'draft'
    SEO_REVIEW = 'seo_review'
    EDITORIAL_REVIEW = 'editorial_review'
    COMPLIANCE_REVIEW = 'compliance_review'
    SCHEDULED = 'scheduled'
    PUBLISHED = 'published'
    
    transitions = {
        DRAFT: [SEO_REVIEW],
        SEO_REVIEW: [EDITORIAL_REVIEW, DRAFT],
        EDITORIAL_REVIEW: [COMPLIANCE_REVIEW, SEO_REVIEW],
        COMPLIANCE_REVIEW: [SCHEDULED, EDITORIAL_REVIEW],
        SCHEDULED: [PUBLISHED],
    }

Traffic Spike Architecture

Financial news can drive 10x normal traffic within minutes. Our architecture was designed for this:

Caching Strategy:

  • CloudFront edge caching for static assets (24hr TTL)
  • Varnish page caching with ESI for personalized elements
  • Redis fragment caching for expensive database queries
  • Pre-warming top 1000 articles on deploy

Auto-Scaling:

  • ECS service auto-scaling based on request count
  • RDS read replicas for database load distribution
  • Queue-based processing to absorb write spikes

Graceful Degradation:

  • Circuit breaker pattern for external service calls
  • Static fallback pages for worst-case scenarios
  • CDN-level DDoS protection

$ echo $RESULTS

300% Increase in Content Publishing Velocity

300% Content Velocity From 100 to 400+ articles per month
40% Organic Traffic Growth Improved SEO from automated optimization
99.9% Uptime Even during major market news events
<500ms Page Load Time P95 performance across global audience

Additional Outcomes:

  • Writers reported 50% reduction in time from draft to publish
  • SEO team shifted from manual audits to strategic content planning
  • Site handled 10x normal traffic during major financial news without issues

$ cat LESSONS_LEARNED.md

Cache Invalidation is the Hard Part

We implemented event-driven cache invalidation using Django signals. When content updates, targeted cache entries are invalidated rather than full purges.

Editors Need Visibility Into Performance

Showing writers their content performance metrics directly in the CMS changed behavior. They started optimizing headlines and structures naturally.

SEO Automation Needs Human Oversight

AI suggestions are helpful but can go wrong. We implemented a 'confidence score' system where low-confidence suggestions require editor approval.

$ cat README.md

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